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Safe Linking in Google
Some useful tips on getting safe inbound links and going for secure reciprocal links:
Dos and Don'ts of link Building for Google.
Do not participate in any Free-for-all link schemes; all those techniques are not good any longer for SEO Service.
Do not save your links page as links.htm or links.asp, in its place you can use names such as link-directory, related resources, related SEO resources, resources and so on.
There has been a discussion on top search engine forums on whether Google penalizes pages saved as links.html or whether they pay no attention to them.
My point is Google identity's the page as links.htm and ignores the page from showing as backlinks, but the anchor text power is passed over definitely, I found this after lots of analysis.
I can speculate 1 solid reason on this links page myth
Say you've a page with the named links.htm, That page can be only built for links or it can also be a really good resource page, a few people who desire to refer good resource sites tend to name the pages as links.htm or links.asp, So if Google completely ignores all pages named like this, then they'll miss out a lot of useful links. So Google simply take the power of the anchor text and the PageRank (PR) of links and just pass it over, but they put a stop to it from showing as backlinks (one more thing I've seen is they prevent PR being passed too but that link is counted as a vote), This is a valid reason and this is what the Google engineers must have had in mind before implementing this kind of tactics, There is no reason this is incorrect.
There is a very similar case where anchor text links from irrelevant sites( any page ) do pass the anchor power but don't show up in backlinks, There is a valid reason for it, Any site owner has the right to refer a site with any anchor text they want from any page they like, this is the law of internet, Say you like a site about ice creams but you've a real estate site will you just ignore referring the site because search engines don't like, As a end user most of them are not aware these links are valued by search engines, You just refer that site as say "best site for ice creams" in anchor text, so do you think Google have to ignore this, NO if they do then their wish to crawl the majority of the web will only be a dream.
They can do 2 things on this case, one stops PR being passed and other showing the link as backlink, but they've to count the ANCHOR TEXT as a vote and the link itself as a vote.
I am thinking almost very similar way what a Google Engineer must have thought before writing an algorithm for this, I might be wrong but whenever you sit and give a thought on how Internet works you can come out with an answer.
At all times try to keep your links On-topic, On-topic links are favoured by all the search engines and it helps Search Engine Optimization (SEO) a lot, Especially Google gives lots of weight to links from On-topic sites, A themed relevance is a big boost up in all the search engines.
When identifying the themed relevance of a link Google takes into account the title, content, anchor text of the page also the actual link of the text. If you're dealing with a really niche market it is tough to find good linking opportunities.
Always take the opportunity on inbound links and request sites linking to you to make use of your keywords in the link text.
That doesn't mean I say don't get links from irrelevant sites, All links are useful but On-topic links carry more value.
Avoid crosslinking among sites that are in the same IP range, I have seen the following instances
Example 1 - Clients having their own server and running lots of related sites and service on just a single IP, really it is a shared hosting different site sharing identical IP this type of technique is easily detectable by search engines and there is a high chance of penalty here.
One of my client who came to me- he has hosted 15 sites on identical IP all sites related to a single topic, say it is about real estate and he crosslinking them, 14 of his sites were penalized and given a PR0 and only one site was valued and the PR is 4.
Example 2 - There had been discussions that happened where lots of sites are hosted in different IPs but identical IP range. These sites were also related ones, they were related to one and other, finally Google penalized them due to crosslinking among sites, Same IP range I'm talking something like 220.127.116.11, 18.104.22.168, 22.214.171.124, 126.96.36.199.
One client did this on his own server he crosslinked his related sites heavily nearly referring to the other sites from about all the pages of the other sites he had, and at last all his sites were penalized, no one of them showed up even typing the domain name in the search bar.
So the problem here is cross linking, not simply cross linking from one page but cross linking heavily with sites in identical IP range.
Other things that may happen if one escapes cross linking with automated penalty is Google removing sites manually from the index if they get lots of complaints about one single person owning lots of domains and cross linking them.
I heard Google guy say this once, they treat this tactic as a Super spam and will be prepared to take immediately action when detected, but yet again it is very rare where people crosslinking sites heavily on their own server.
This is my understanding on crosslinking better avoid all these stuff.
Do not participate in link schemes like links2you dot com designed to enhance your site's ranking or PageRank. In particular, stay away from links to web spammers or "bad neighborhoods" on the web as your own ranking can be affected unfavorably by those links.
Linking to a "bad neighbourhood" might eventually lead to your own page receiving a penalty.
Ok so what happens as soon as we link to bad neighbourhood, Popular and verified predications.
1. Googlebot will stop visiting your site or they come just the once in a while.
2. Your number of pages will drop from the Google index from time to time and lastly your whole site will be removed.
3. Your site Will be completely removed from the index automatically when Google detects you do excessive linking to bad neighbourhood for the purpose of increasing link popularity or PageRank.
4. I've seen one type one penalty in Google for linking to bad or doubtful neighbourboods or spam site.
What they do they stop regular visits to the site, Instead of doing frequent visits they will visit the site just the once in a while and index it, No ranking penalty nothing but only penalty is reduction of regular visits, Other type of penalty I saw Google is showing towards doubting sites is by not showing any fresh dates near to the ranking result of the site.
Therefore it depends, better to be on the safer side and not to do any linking to bad neighbourhood you must be checking the status of the outbound link often
There are lots of instances where Google cannot pose a penalty just because they link to a bad neighbourhood
For instance take directories, a guy submits a site a person reviews the site, that occasion the site could be a great site and he accepts and includes the site in the directory, Ok then after two months that site is given to a few Search engine spammer and he does all sort of spam and illegal techniques on the site, Google picks this up and penalizes the site, So my question must the directory which is still holding a link to a penalized spam site have to be penalized.
NO right, the person or company who runs the directory is innocent and they're not aware there is a spam site in their index; Google will see all these things that are why any spam technique you take it is very complex to implement a penalty due to these types of reasons.
Have you seen the Google directory, a few sites on the bottom of the directory are without any PR and are listed in the bottom, the majority of the sites that are like that are in the penalized list by Google (a few might not be ranked), that doesn't mean that whole category is penalized that is what I meant before, it is very difficult to penalize a site as it links to bad neighbourhoods but it will hurt to a few extent.
Guest Book Spamming,( dont do it)
Guest book spamming, oops sorry guest book listing is just like a FFA links page, doesn't make any big difference. Firstly when PR was introduced people started FFA links page, loading the guest books to enhance the link popularity and PR, But now Google has woke up to the occasion and now they're ignoring most of the links. IMO guestbook links are completely ignored by Google, how they do possible by the guest book code, mostly guest book coding has a definite pattern even though they are different guest books, Better stop linking to a spam guest book and stop spamming them for links.
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