Search Engine Marketing
>> Pay Per Click
PAY PER CLICK-INDIA SEOs
PayPerClick search-engine is a system that allows online bussiness and service providers to adjure for adding site by using keywords that are consonant to their products and services.
Pay per click listings are mostly marked as advertisements or “Sponsored Links” and appear above or beside the search engine’s organic listings. Each time a user clicks your site, the
pay per click engine deducts the amount of your current bid from your account.
Online marketers will be spending around $8 billion dollars on PPC advertising by 2008.It becomes important to optimize your pay per click advertising management strategy as your online competition increases.
Major Pay Per Click Search Engines:
1.Google AdWords has a larger distribution network across Google, AOL, About, Earthlink, etc
2.Overture which has network partnerships spanning MSN, InfoSpace,AltaVista, AllTheWeb and many other partners.
Advantages of Using Pay Per Click Search Engines :
Pay-per-click SEO Marketing is a great way to get visitors when you need traffic especially for a short-term campaign for a new product service or special issue
If folks can purconse a product the moment they arrive at your web site, pay-per-click is a great tool
PPC can often provide bargains
Disadvantages of Using Pay Per Click Search Engines :
1.In order to make your site visible you must monitor your bids continually.
2. Inserting on the wrong keywords can cost you a small fortune.
3. We can't predict how much traffic we'll get nor predict how many rankings we'll get for a particular search term or engine