Link Popularity refers to the number of links pointing to your site, from other sites on the web. The Search Engines consider your site important and rank it higher if several other sites link to your site.

 Web, by its very nature is based on hyperlinks, where sites link to other prominent sites. If you take the logic that you would tend to link to sites that you consider important, in essence, you are casting a vote in favor of the sites that you link to. When hundreds or thousands of sites link to a site, it is logical to assume that such a site would be good and important. Based on this Google evolved a formula called PageRank . PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.More the number of sites that link to a page, higher its PageRank.

TYPES OF LINKS :

 There are two types of links you can establish on the web. One way is to trade links (Link Exchange), where you give a link from the links Page on your site to the partner sites. The second method is to establish ‘only-incoming' links also called ‘one-way links' or ‘Non-Reciprocal links'.

Only-Incoming Links :

 Only incoming links are the links established on the other websites where you do not need to link back to them.There are various compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and giving out press releases in news networks.

Link Exchange :

 Link exchange is an easier way to establish links from other websites to your website. In link exchange process, you trade links with prospective partner sites by offering a link to their site from your own site. This method is a fast way to establish several hundred links to your website.

BENEFITS OF BUILDING LINK POPULARITY :

  Building Link Popularity is one of the most important and critical aspects of any effective Search Engine Optimization campaign today. The ‘off-page' factors such as link popularity, PageRank and Anchor Text in incoming links play a major role in your site's ranking in the search engine results pages (SERP).

 Search Engines consider your site more important if more links point to your site. Building link popularity improves the PageRank of your web pages (Read more about PageRank ). The higher the PageRank of your website, the higher its importance for search engines and higher it gets ranked in the search engine result pages. Search engines also take into account the PageRank of the pages that link to your site and its industry relevance to your own industry. Links from higher PageRank pages and industry relevant sites give your site a higher value

Rules that we follow in link building :