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How YouTube Can Help With Search Engine Optimization
With over 21 billion web pages on the internet, the competition to getting best page rank in each industry's field is immense. There are several Search Engine Optimization (SEO) techniques that when combined can dramatically improve your position on the leading search engines like Google, Yahoo, Bing etc.
When it comes to online marketing social networking sites have become more and more popular and are starting to be utilized. Most of the people that you know will often be a member of sites like Twitter and Facebook, both of which are key marketing devices. YouTube is fast becoming an effective marketing tool that can boost the number of visitors to your site.
One of the main uses of YouTube in SEO is to get your site into the top of the Google search engine results (SERPS). The popular YouTube videos can be shown in Google's search results if correctly optimized within the YouTube site itself. This can potentially grab you another spot in the search engine results provided you've entered relevant keywords, tags and descriptions when uploading your YouTube video.
An additional way of using YouTube as an SEO tool is to embed your YouTube videos into your site content. By embedding YouTube videos into your blogs it is likely that more people will view your video which will boost its popularity and thus it will be more likely to be shown in search results. Google seems to prefer sites that have embedded YouTube video content and frequently places these higher in the search results compared to those that have not got embedded YouTube Videos.
An additional bonus of creating YouTube videos from an SEO point of view is that once you've some videos you can build your own Keyword YouTube Channel to house your videos, this channel contains a link to your site hence adding to the number of backlinks that point to your site.
It is significant to remember that no one SEO technique will get you to the top of the search results but when you correctly combine both On Page and Off Page strategies you'll see the best possible outcome. SEO is a science. Getting the combination right is a bit like chemistry, no set formulae is the same and so it is best to use an experienced SEO company that will be able to make a bespoke SEO solution for your particular business and goals.