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Search Engine Optimization >> Articles >> Search Engine Optimization and Information >> Search Engine Optimization Basics

Search Engine Optimization Basics

Your site to be ranked within top ten searches? All you need to do is to open your eyes and apply search engine optimization basics. Yes, it is true we tell you this can be learned within 30 minutes.

Here we tell you about the basics of Search Engine Optimization, which is worthful, and try them out to your best and we assure you that you will get fruitful result.

Search Engine Optimization is the process of achieving zenith rankings in the Search Engines for a website’s most appropriate search terms. People type the most appropriate words into the Search Engine when looking for what the website has to offer. These are the search terms that it is important to get highest rank, and these are the search terms that Search Engine Optimization targets.

The initial step in Search Engine Optimization in india is to select the most apt search terms for your website. Then assign one or two of them to each suitable page within the website. Always prefer one search term per page. Sometimes you can gash a largish page that covers several closely related topics or several aspects of a topic, into two or more smaller pages so that a different search term can be targeted on each of them. The most important one is matching search terms to a page’s content.

Link Structure within the site

Clear but sometimes ignored, aspect is that the Search Engine Optimization is to make sure that Search Engine Spiders can actually find all of the site’s pages. Get note of following points:

1. Spiders are unable to look after the links that are proficient by JavaScript and hence as far as search engines concerned, they do not survive. Please be sure that do not use them if you need spiders to follow your links.

2. Avoid dynamic URLs in Google. Usually Google will not spider any URL that looks like it has a session ID in it.

3. Avoid “dangling links” i.e. pages that do not link out.

4. Make sure that targeted search terms are durable by structuring the internal links.

Link the Off-Page Elements

This is the one of the important element to get good ranking. Their syntax is <a href=”url”>some link text</a> these link text can be seen on pages within the site or on the other site’s page. Both the ways are important. Link text must have the target page’s main search term.

Google attributes link text to the target page and treats it’s pseudo-presence as being an important element of the target page. Link’s weight age is improved if the text around them is concerned with the target page’s search terms and topic.

The Title Tag On-Page Element

The second most important for good ranking is the title-tag. Syntax is given as <title>some title words</title> page’s search term must have this tag and try to place it as near to the front as is sensible, at the same time ensuring that it reads well for the web design. Say for example, “Google’s page rank and the target search term is of course “page rank” make a note that each page’s title tag should be different to the title tags on the site’s other pages.

The Meta Description Tag On-Page Element

Mostly you can be noticed that Google will not display the description as they used to do but even so, it should be included in each page for those engines that do, and for weird times when Google itself displays it. Their syntax is,

<Meta name =”description” content=”a nice description”>
write down an appealing description for the page integrate the page’s search term into it at least once and if possible twice. Place one case of it at the start or else as near to the start as is practically possible.

You can get succinct summary of your website page by using this Meta description tag. These are mostly placed in SERP just below the title tag to give a concise description of your page. Make sure that it has included all keywords and to be brief and also customized for each page.

The Keywords Tag On-Page Element

Here words in keyword tag is never treated as keywords by Search Engines, they will be treated as text on the page. Lay ample of relevant keywords into the tag and include the search term once at the front, and a second time further along the line. There is no need for split up the keywords and key phrases with commas, as frequently done, as the engines ignore commas. Their syntax is given as<Meta name = “keywords” content =”some keywords”>

The H Tag On-Page Element

Their syntax is given as <HN> some heading words </HN> where “n” – number from one to six, one is the biggest head size. H tags are given more weight, bigger the H size more weight it receives. So make sure that you include the target search terms in H tag once, twice or thrice. Try to place out the H tag near to the top of the page as possible.

The Bold Text – On-Page Element

Their weight age is more when compared to ordinary text but not with H tags. Enclose search terms in bold tag when it appears on the page.

The Text Tag On–Page Element

Make use of search terms as often as you can on the page at the same time not mocking from the page’s readability. Use the terms once or twice in the page’s body text if possible throughout. Possibilities show that each word in search term will be seen on the page separate from the search term itself.

Alt Text On-Page Element

Syntax is
<img src = “url” alt = “some alt text which is displayed on mouse over”> include search terms in alt text of all the images on the page.

Here is the short summary how to get top most ranking. Check this out and get an outline of it!

1. Initially select your major search terms
2. Assign each search terms to appropriate existing page. If needed gash some pages
3. Outfit the target search terms and their pages by properly categorizing the link text and internal linkages
4. If doable, systematize links from other sites to ensemble the target search terms and their pages.
5. Classify all on-page elements to suit each page’s objective search term.
6. Finally sit back and check out your ranking improvement!

Body Tag

This is most important tag for HTML documents. Here text is added inside as <P>, <h1>, <h2>, <embedded>, <td>, <no script> are visible to end users. Good copywriting ensures that these places have good contents.

Want your site to be ranked high then go for Keyword Search

In SEO, copywriting keyword search is one of the most important aspects. This keyword search helps best to find out the most appropriate keyword that helps visitors find your site. You can make use of tools like word tracker and overture for keyword search. Google also offers some tools for searching purpose. The two important aspect is always it is advisable to use “keyword phrase” instead of keywords and keep in mind that people look for precise information and hence the keywords must also be very specific. You can also use keywords that are popular but not competitive.

Page Heading

Heading is the most important which catches your attention. Due to this reason, we pay lot for catchy titles. In SEO, copywriting heading should have keywords through which a surfer will get an outline about the site. Keywords phrases should be placed in HTML header codes<H1> and <H2>.

Text length should be around 500 words; only then, keyword relevance can be understood. Search engines will not read entire pages right! So place appropriate keywords at the beginning of the page.

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