Internal Link Structure for Search Engines

Internal linking structure is commonly known as website navigation, is a primary requirement for search engine spiders and to your end user. Spontaneous and logical navigation will aid your user to find out their way smoothly. This increases your response rates. And hence a well designed navigated structure is the fundamental of your website. It makes search engine’s works more easily and also for users. Search engines gained knowledge of how people link to internal pages. There’s no use of spending more money on search engine optimization services without have compatible internal links structure.

Search engines easily follow your link structure and will index more pages of your web site thus improve your ranking. Compatible navigation structure improves the user experience and at the same time makes your website spider by following the each and every link on your website. This approach controls flow of page rank within your site.

To understand about the link structure one should know about the link weight. Make a note some search engines give more weightage on how other pages refer to your pages, instead of what your page says about itself. Due to this reason Monster.com is the number one site among search term jobs. So if link weight is properly used then it will be more powerful than page-elements SEO.

Page rank and link weight are different. Page rank adheres to pages whereas link weight adheres to links. For better understanding let us consider following example, say if you have two inbound links; each of PR7 page form with 300 other links. Page rank of both the pages is same but their link weight will be different. We often call links as five pounders, ten pounders, hundred pounders and thousand pounders.

Most of them have a common opinion that links means links from other sites. Not so, most of site owners refuse to link to other sites because of their fear of page rank drain. But they waste tons of link weight on useless pages.

Classification and examination of link weight conservation

The first step to examine the pages is to find out the keywords, determine the conversion rates for each page, and the competition for those keywords. There are websites which contains pages that can not be converted to name a few FAQ pages, TOS pages, Resource pages etc. yet they link to these pages from every page of the website. Don’t waste link weight over these pages. Make use of JavaScript to prevent wastage of link weight. But best advice is to get each page indexed with a few internal links as possible. After pages are indexed, check for ranking of each page. This will give you an idea how much link weight needed to attain top ranking for each page.

Accuracy in link weight distribution
Carefully distribute the link weight to pages where there’s need for it while conserving excess link weight on the pages from which it can easily be distributed.

For more understanding let us discuss about case study on Suzuki bikes.com, tells you how easily it can be done.

Suzukibikes.com makes use of this approach to attain top ten ranking. Make a note that this linking strategy can be implemented if different ways.
First every product page must have a link from the index page. Wait for the month and check for ranking. There are several pages ranked in top ten; these are less competitive search terms like Suzuki Quad runner etc…but in competitive keywords phrases it was entirely different story. Few competitive keywords are, Suzuki Intruder, Suzuki Katana etc…having seen the failure of these pages to rank on page-element SEO alone, we merely insert links to these pages with optimized anchor text in 60 or so pages by way of a PHP includes file. One can update easily by using PHP or SSI file. You can notice these link-weight channeling links at the bottom of most pages on Suzukibikes.com

Atlas Google has updated its database and we had ten ranking for all targeted keywords.

For most of them link weight channeling never catch on to the importance of it. Using of side navigation menus can populate with links to all of their pages. Now days this kind of navigations keep on gaining its popularity, but it is critically damaged. It haphazardly spreads link weight throughout the site’s pages.

Keep in mind that you conserve your link weight and distribute it only to those pages which in need of it. If not then don’t do it.

Further check out these tips for internal structure

1. Home page is the most important aspect. Ample of users will log into your page and so make it nice and easy for them to reach your home page.

2. Pages which describe about your product information or tell about services you offer need special attention.

3. Decide which page is important one and add plenty of information to that particular page. Let this page be your first page. On reading this viewer should get an outline about you site. Site should be clutter free and to an extent optimized for sites keywords.

4. Always direct links from your minor pages to your important pages

If you follow these methods we assure you that there will be flow of page rank within your site by assigning more page rank to your more important pages. Websites which has improper link structure makes difficult for spiders to understand your website. So neglect them and work harder to achieve higher page rankings.