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Seo India >> Articles >> Search Engine Optimization and Information >> The Importance of Back Links

The Importance of Back Links

Back Links are the most important concept to SEO, it has becomes as main building blocks to good SEO. Here we explain about what Back Links, their needs and importance, are and how to avoid the trouble with Search Engines. If you are a newbie then this article will surely helps you a lot. So carefully make a note of all the points.

Did every one know what “Back Links” is? Back Links are links that are directed towards your website. Another name for Back Links is inbound links (IBL's). More number of Back Links you get more popularity and this shows the importance of website. Back Links are more important to some special Search Engines say Google, it will give more credit to the websites that have a good number of quality Back Links, and give more importance to that website when compared to others in their results page for a search query.

When Search Engines evaluate the importance of a site to a keyword, they consider the number of quality inbound links to that site. We should not be fulfilled with simply getting inbound links; it is the quality of the inbound link that matters.

Inbound links to your site should have a content related to your site, and then only search engine considers it to be more relevant on other case if the inbound links to your site with no content related to your site then search engine gives only less importance due to unrelated content. And hence therefore higher the relevance of inbound links, the greater their quality.

Let us consider an example, if a webmaster has a website about how to salvage orphaned kittens, and received a back link from another website about kittens, then that would be more relevant back link in search engine's point of view than say a link from a site about car racing. There should be a better quality of Back Links. Quality matters a lot.

Search Engines want websites to have a level playing field, and look for normal links built slowly over time. Whilst it is fairly easy to maneuver links on a web page try to achieve a higher ranking, it is a lot harder to control a search engine with external Back Links form other websites.

This is also one of the reasons why Back Links factors in so highly into a search engine's algorithm. However, a search engine's criteria for quality inbound link has gotten even tougher, thanks to crooked webmasters who are trying to achieve these inbound links by illusory or tricky techniques such as robotically generated pages whose purpose is to provide inbound links to websites, veiled links, and many more... These links are ignored by Search Engines, but linking to a link farm could get your site disqualified entirely.

Attract visitors who come and visit your site. This is another way to achieve quality Back Links. You have to point a way so that people come to know about your website. You'll probably have to get the world out there about your site. Consider reciprocal linking. Let's discuss about reciprocal links for a moment...

One of the major targets for today's search engine is reciprocal links. If you want to boost your site's rankings with utter number of inbound links then go for reciprocal link exchanges. Yes now days many webmasters had agreed to go for reciprocal link exchanges. In this link exchange, one webmaster places a link on his website that points to another webmasters website and so on. Many of these links are simple and not significant, and were just inexpensive. So while the unrelated inbound link was ignored, the outbound links still got counted, diluting the relevancy score of many websites.

Due to this many great websites has been dropped off from the Google map. So one must be very careful with our reciprocal links. Now Google patent says that will deal with not only the popularity of the site being linked to, but also how truthful a site is that you link to from your own website. It means that you will get into trouble with Search Engines if you linking to a bad apple. So there should be best exchange links from right now ok! By choosing only appropriate sites to link with, and sites that don't have oodles of outbound links on a page, or site that don't follow black - hat SEO methods, we would've a better chance that our reciprocal links won't be discounted.

Webmaster have more websites may be one or two etc. Sometimes these websites can be related or not. Be careful about interlinking multiple websites on the same IP. If there are seven relevant websites, then links to each of those websites will hurt you, search engine my consider that you are trying to do something odd. Too many sites with same IP address is known as back link bombing. Many webmasters are really tried to work with Back Links in this way. One thing is sure that interlinking sites doesn't help you from a search engine point of view. The main reason for interlinking your site to first place is to provide your visitors with extra resources to visit. There should be minimum number of links with same IP address.

In our back link building campaign you have to consider few things. First one is to keep track of your Back Links, so that you come to know about what are all the sites linking back to you and how to secure text of the back link incorporates keywords linking to your site. Domain stats tool helps you to keep track of your Back Links. It displays Back Links of domain in Yahoo, MSN, Google and many more. It tell few things about your website, say listing in the DMOZ or Open Directory, Alexa traffic rank, how many pages have been indexed from your site, and many more…

Back link builder tool also helps to your link building campaign. Having more number of inbound links pointing to your site doesn't matter all you need is only large number of quality inbound links. Back link builder searchers for websites having relevant theme to your website which are likely to add your link to their website. All you have to do is to specify exact keyword or keyword phrase and tool will try to find out allied sites for you. This will surely simply your back link building efforts by helping you create quality, appropriate Back Links to your site and thus making the job easier and simpler.

Anchor Text is the important way to get a good quality Back Links to your site. What is quality anchor text? Link incorporates a keyword into the text of hyperlink then we call this as quality anchor text. A webmaster's underestimated resource is link's anchor text. Try to utilize your hyperlink in better way. So in order to find out your good Back Links and what text is being used to link to your site refer back link anchor text analysis tool. Request the website to change anchor text to something incorporating relevant keywords if you noticed that your anchor text is not being utilized properly. By this way your quality Back Links score get improved.

So the most important aspect of Search Engine Optimization is building quality Back Links. So it should be very high on your priority list in your Search Engine Optimization efforts. So finally we hope that have understand why you need good quality inbound links to your site. Make use of above mentioned tools they makes your work simpler.

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